Hydration powder mix brand Liquid I.V. today announced the close of a $5 million Series B round of fundraising led by San Francisco-based investment group CircleUp Growth Partners and includes powerhouse music manager Scooter Braun.
Based in Marina del Rey, Calif., Liquid I.V. produces a “hydration multiplier” powder, which is sold in single-serving packets for mixing with 16 oz. of water. The product is available in three flavors — lemon lime, acai berry and passion fruit — and is sold online and at over 20,000 locations including at retailers such as GNC, Costco and Whole Foods Market.