Ditch the Glitch: Step Inside Liquid I.V.®’s Immersive Bodega Pop-Up Experience
At first glance, it looks like your everyday bodega—glitchy neon lights, chaotic signage, cluttered shelves overflowing with junk energy products. But step inside and you’ll find a full-body reset powered by Liquid I.V.®’s new Energy Multiplier® Sugar-Free.
Welcome to the Liquid I.V.® Bodega, an immersive pop-up experience built to replace the crash-and-burn energy drinks of yesterday and show you something better.
A Corner Store Rewired for Better Energy
Inspired by the iconic NYC energy hub, the Liquid I.V.® Bodega takes you through the transformation from glitchy to good—aisle by aisle, vibe by vibe.
When you arrive, you’ll step into the Glitch Grocer with distorted aisles that mirror how old-school energy drinks make us feel: jittery, wired, and burned out. Your reset will begin through a secret in-store portal, a space that says goodbye to the crash-in-a-can mentality and brings you into something more grounded.
On the other side? The Good Energy Grocer—bold, vibrant and buzzing with balanced energy thanks to Liquid I.V.®’s newest category-redefining innovation, Energy Multiplier® Sugar-Free. Here, you’ll taste, play, explore, and walk out not just recharged, but hydrated like never before.
What to Expect Inside
This isn’t just a sampling table, it’s an experience. Sip at the Energy Counter, smash nostalgic games for exclusive prizes, and secure limited-edition gear designed with NYC legend Jeff Staple (while supplies last).
Jeff Staple—visionary designer, founder of STAPLE, and the one who turned a Nike “Pigeon” Dunk into an icon of sneaker culture. He’s has been shaping street culture for decades. He’s a disruptor, too. That’s why we teamed up to drop exclusive merch you can only score at the Bodega.
And on Friday, Sept. 12, Jeff joins us live inside the Good Energy Grocer for an invite-only fireside chat with Liquid I.V.®’s CMO, Stacey Andrade-Wells. Expect bold takes on disruption, design, and the grind of NYFW—plus why Jeff believes bodegas (and Liquid I.V.®) are the energy hubs of the future.
Inside the space, every detail is crafted to surprise and recharge. Photo ops? Everywhere. Hidden moments? Absolutely. A vibe shift you can feel in your body? 100%.
Powered by Liquid I.V.® Energy Multiplier® Sugar-Free
The product behind the pop-up is just as game-changing as the space itself.
Liquid I.V.®’s all-new Energy Multiplier® Sugar-Free is a hydration-first energy solution designed to deliver balance without the sugar, or artificial sweeteners, or the inevitable crash.
At its core is LIV HYDRASCIENCE™, the brand’s proprietary hydration technology that supports hydration, physical energy, focus, mood, and social stamina. Each stick delivers a 2:1 ratio of L-Theanine to natural caffeine in one convenient, travel-ready packet.
Currently available in two flavors, Strawberry Kiwi and Blackberry Lemonade, each stick has 100mg of natural caffeine, zero sugar, no artificial sweeteners or colors, five essential vitamins, and 3x the electrolytes of the leading sports drink.
Your New Energy Routine Starts Here
Whether you're a wellness enthusiast, a caffeine skeptic, or just over feeling tired, the Liquid I.V.® Bodega is your chance to ditch the glitch for good.
Here’s everything you need to know:
Location: 437 Broadway, New York, NY 10013
Dates: September 13–14, 2025
- Hours: 11 AM – 7 PM **(**No RSVP required)
Can’t Make It In Person? Don’t worry – join us in the TikTok app for a LIVE flash sale shopping experience, where we'll be streaming Friday, 9/12 from 5pm – 9pm EST on @liquidiv’s TikTok handle. Save 25% on NEW Energy Multiplier Sugar-Free flavors, plus free gifts while supplies last between 9/12 - 9/14! TikTok LIVE Event RSVP Here: https://www.tiktok.com/live/event/7540355195985723406
Ditch the glitch. Drink the good stuff.