Hydration Meets Energy: Introducing Energy Multiplier® Sugar-Free
Tired of energy drinks that leave you feeling wired, then weird? You’re not alone - 42 percent of Americans say traditional energy drinks leave them feeling jittery, anxious, irritable or fatigued. In a category built on canned chaos, artificial highs and inevitable crashes, Liquid I.V.® decided to ‘Ditch the Glitch’ and upgrade your energy.
Meet Energy Multiplier® Sugar-Free, a hydration-first solution that delivers balanced energy to keep you going. No crash? No sugar? No jitters? That’s right. Say goodbye to the jittery highs of outdated energy drinks and hello to a feel-good fuel that actually works.
Hydrating Energy That Works Smarter, Not Harder
Launching in two vibrant flavors – Strawberry Kiwi and Blackberry Lemonade, Energy Multiplier® Sugar-Free is your new go-to sidekick scientifically formulated to support physical energy, focus, mood and social stamina. No artificial sweeteners or colors, just delicious hydration-first energy.
Why it works? Our Energy Multiplier® Sugar-Free formula is powered by LIV HYDRASCIENCE™, the brand’s proprietary hydration technology and delivers 100mg of natural caffeine with a 2:1 ratio of L-Theanine to caffeine for smooth, focused energy. And we're not done there – the product also delivers five essential vitamins (Vitamin C, B3, B5, B6, & B12) and 3x the electrolytes of the leading sports drink.
Providing balanced energy and none of the nonsense, you’re free from jitters and inevitable crashes, exactly the kind of support you want when the afternoon slump hits. In other words? It works smarter, so you can too.
Big Energy, Big Impact
But wait, there's more. Beyond what’s inside, an Energy Multiplier® Sugar-Free uses 93 percent less packaging than an aluminum canned ready-to-drink1. This not only makes it portable, but in choosing not to launch a canned ready-to-drink product, the brand shipped less ship water and used less materials in primary packaging, helping to prevent additional carbon emissions during shipping.
Where to Find It
Available now, you can shop Energy Multiplier® Sugar-Free on Liquid-IV.com and Amazon, with a wider rollout at Target on August 31, and at major retailers nationwide later this year including CVS, Sam’s Club, Walgreens, Albertsons and more.
1 These findings are based on an Impact Study comparing Liquid I.V. sticks and a hypothetical scenario where Liquid I.V. is sold in a liquid ready-to-drink (RTD) format. The study is limited to primary packaging only and production and sales in the US.