Liquid I.V., the No. 1 functional hydration brand in America, is joining forces with McLaren Racing in an unprecedented collaboration in a multi-year partnership that combines the best in hydration and the leaders in racing, both on and off the track. While we’ve felt the electricity before at iconic races in Miami and Las Vegas, this news officially marks our move from the sidelines to the starting grid.
Where the Action Starts As the Official Partner of the McLaren Mastercard Formula 1 Team, F1 Academy and Arrow McLaren IndyCar Team in North America, Liquid I.V. is here to hydrate with the electrolytes you need to succeed, whether you’re behind the wheel or tracking every turn from the sidelines. This partnership kicks off live from April 29-May 3 at McLaren Racing Live: Miami, as McLaren celebrates its landmark 1,000th Grand Prix campaign. On-site, fans can stop by the Liquid I.V. Hydratruck where we’ll be offering sampling of the latest and greatest Hydration Multiplier® Sugar-Free flavors.
Throughout the season, you’ll see Liquid I.V. branding on the McLaren Mastercard Formula 1 Team pit crew helmets and proudly featured on McLaren F1 Academy driver Ella Lloyd’s overalls, championing the next wave of female racers. The partnership will also explore opportunities between McLaren Racing and Liquid I.V. to strengthen and elevate shared learnings around wellness, routine and functional hydration to highlight the demanding travel and event environments. This will include collaboration between the experts from both sides' product and science teams, an exciting digital content series, and Liquid I.V. products in the McLaren Mastercard Formula 1 Team Hub and Priceless Lounge all season long.
When Top-Tier Science and Top-Tier Speed Collide
What brings Liquid I.V. and McLaren together is a shared drive for science and innovation. McLaren uses world-class racing science and data from every turn, gear shift, and microsecond. With that shared passion for excellence and innovation, we lean on our innovation scientists and clinical data to create our LIV HYDRASCIENCE™ with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration. Together, we're giving drivers and fans alike the edge they need to be champions in their own lives. Hydration plays a role when you're behind the wheel, whether or not you’re a racing pro. If you’ve ever felt like your engine stalls long before the final lap, those feelings (often associated with brain fog and fatigue) are common signs of dehydration. Thanks to our cutting-edge LIV HYDRASCIENCE™, we’re delivering a competitive edge for drivers, team members and fans battling travel fatigue and race-day heat with long flights, early mornings, and constant movement of the racing season – challenges everyone can relate to.
While this partnership puts our products to the ultimate test on the track, the same science is available to everyone with our range of Hydration Multiplier Sugar-Free flavors, which provides faster hydration than water alone.
Fueling Every Moment
Our move into the fast lane with McLaren Racing is the latest play in our natural expansion across sports. After all, hydration is the foundation for peak physical and mental endurance. When your body is pushed to the limit, you need a competitive edge, and that starts with hydration that works harder. That's where we come in. By turning ordinary water into extraordinary hydration, we're going
beyond a traditional sponsorship. We see sports as a cultural cornerstone that allows us to connect with you in the moments that matter most:
🚦 We marked our first-ever sports partnership last year with the Los Angeles Football Club (LAFC), renaming the club's training facility the Liquid I.V. Performance Center and offering hydration to both the players and fans alike with concession giveaways, pre-match activations, giveaways and more.
🏎️ We power everyday athletes through their toughest workouts with in-studio samples at Barry's and local running clubs.
🏁 We refuel the nation after the biggest cultural moments, like our post-Big Day National Rehydration Day.
Especially when spending hours outdoors in the hot sun, Liquid I.V. is your essential co-pilot for delivering faster, more effective hydration than water alone and keeping you sharp from the first practice to the final lap. This landmark deal cements Liquid I.V.’s growing presence in the sports world, taking our game global.
Ready to start your engines? Buckle up and follow every lap of the action at @liquidiv and @McLarenF1.