Liquid I.V. Joins Disney+ to Celebrate Percy Jackson and the Olympians Season Two with an Immersive Activation in Hollywood
Calling all demigods, mortals, and hydration enthusiasts!
To celebrate season two of the Disney+ Original series Percy Jackson and the Olympians, Disney is launching a first-of-its-kind immersive water activation – and Liquid I.V. is pulling up to keep the whole quest hydrated!
From screen to street, Percy Jackson fans can dive into an unforgettable experience that brings the world of the Sea of Monsters to life with immersive water effects, lighting, mist, and sounds! While Percy sets sail to rescue Grover and save Camp Half-Blood on-screen, you can step straight off the street into the experience on Hollywood & Vine, in Los Angeles this weekend!
THE ACTIVATION
Get ready – this event is built for heroes! The footprint will feature an interactive photo op fit for a demigod, plus take home a mini poster giveaway to commemorate the experience.
The excitement doesn’t stop there, Liquid I.V.’s Hydratrucks will be pulling up on 4 of the days the activation is live – ready to hydrate all the demigods and mortals alike! You’ll have the chance to try Liquid I.V.’s Hydration Multiplier® Arctic Raspberry and Hydration Multiplier® Sugar-Free Lemon Lime with real-time trial using the Hope Hydration water stations in the truck. Details include:
DAYS & TIMES: Open to the public daily from 12/3 - 12/10 from 2pm – 8pm
o Make sure to stop by when the Liquid I.V. Hydratrucks are there – onsite on 12/3, 12/6, 12/7 & 12/10
ADDRESS: 1701 Vine St Hollywood, California (at the NW corner of Hollywood & Vine)
THE LIQUID I.V. HYDRATRUCKS
Not your average sampling setup – this is a Hydration Nation takeover on wheels! Think: free Liquid I.V. samples, refillable water stations, and surprise “sip stops” at birthdays, workouts, and wherever the thirst is real. We’re taking hydration to the streets with our fully electric custom-built Rivians, decked out with new flavors, HOPE Hydration refillable water systems for instant trial, and good vibes!
These trucks have been pulling up to Liquid I.V.’s biggest brand moments this year - from Formula 1 Heineken Las Vegas Grand Prix and Lollapalooza to our Liquid I.V. Bodega in NYC - fueling fans far and wide! However, it’s not just about the big stops - we’re also showing up at the micro level: local community events, run clubs, marathons, and college campuses - meeting consumers where dehydration truly hits.
WHAT TO EXPECT THIS SEASON
Season two of “Percy Jackson and the Olympians” is based on “The Sea of Monsters,” the second installment of Disney Hyperion’s best-selling book series by award winning author Rick Riordan. After Camp Half-Blood’s protective border is breached, Percy Jackson embarks on an epic odyssey into the Sea of Monsters in search of his best friend Grover and the one thing that may save the camp — the Golden Fleece. With help from Annabeth, Clarisse and his newfound cyclops half-brother Tyson, Percy’s survival is crucial in the fight to stop Luke, the Titan Kronos, and their impending plan to bring down Camp Half-Blood — and ultimately, Olympus.
WHAT’S NEXT?
Tune in to season two of “Percy Jackson and the Olympians” will premiere December 10, 2025, on Disney+, with new episodes rolling out every Wednesday. Meanwhile, the first season of “Percy Jackson and the Olympians” is available now on Disney+. Follow along @PercySeries on Instagram and @percyseries on TikTok; #PercyJackson @DisneyPlus
Find a Liquid I.V. Hydratruck near you - for more information and ways to request a Sip Stop from our Hydratrucks, click here:https://www.liquid-iv.com/pages/hydration-nation. Follow along @liquidiv on socials.