SAY "YES” TO THE FLAVOR OF THIS SUMMER: HYDRATION MULTIPLIER® SUGAR-FREE RING POP® CHERRY
From the candy aisle to the aisle, we’re officially in our “YES” era. Starting today, we're saying a big, juicy “YES” to the new Hydration Multiplier® Sugar-Free Ring Pop Cherry.
We joined forces with the one-and-only Ring Pop to create our first co-branded flavor in our Sugar-Free lineup, putting a hydrating twist on the bold, nostalgic cherry flavored candy you obsessed over as a kid. It's the taste of your happiest memories, supercharged with our science-backed formula, LIV HYDRASCIENCE™, to deliver fast hydration you need to live your life, your way.
Our Hydration Multiplier**®** Sugar-Free product is the only sugar-free hydration product on the market clinically demonstrated to hydrate faster than water alone, so you can feel your absolute best while you celebrate all of life’s biggest (and smallest!) moments. Because every YES is worth celebrating...while hydrated, of course.
The Official Flavor of Saying “YES!”
Two summers ago, you showed us just how much you loved the taste of nostalgia by making our Hydration Multiplier® Popsicle® Firecracker flavor go viral. It proved that some of the best feelings are the ones we remember from childhood. So, we’re back again to provide that delicious feeling, this time inspired by Ring Pop Cherry, the ultimate bling for your celebration and the old school icon of saying “YES” with your whole chest.
With 70% of consumers buying food and drinks that remind them of the past, our mission was clear: unlock a core memory so good, you can taste it. But replicating an icon isn’t easy. We found that four out of five Americans find candy inspired flavors in drinks appealing*, and so for over a year, our team of elite flavor mixologists meticulously deconstructed the classic Ring Pop Cherry flavor, studying every note in our product innovation lab. Their challenge? Capturing that authentic, mouthwatering taste within our science-backed, zero-sugar formula. After countless iterations and obsessive taste-tests, they cracked the code.
The result is a flavor remixed for the fans of today. Think: A burst of bold candy cherry, with hints of tart and jammy flavor that’ll bring you right back to those summer playground days, but this time with zero sugar and zero artificial sweeteners.
“Our flavor innovation team went into this collaboration with a specific goal in mind: unlock nostalgia and childhood joy with a spot-on replica of the cherry candied flavor, but this time with zero sugar and science-backed hydration benefits,” shared Sai Chaluvadi, Chief R&D Officer for Liquid I.V. “I’m proud to say we’ve done just that, recreating the iconic Ring Pop Cherry candy and offering an experience that provides superior hydration than water alone to help you celebrate all of life’s moments.” [OL1]
Don't Let Dehydration Crash Your (Wedding) Party
From backyard barbecues to once-in-a-lifetime vacations, summer’s greatest moments demand you feel on top of your game...especially when it comes to walking down the aisle. In fact, wedding-day self-neglect is so real that nearly all (88%) brides and grooms agree that they barely ate or drank water on their big day. The result? A staggering four out of five Americans (82%) have woken up the morning after a wedding event with hydration regret. Hydration bar at your wedding, anyone?
And it’s not just the wedding party. Only one in five (22%) wedding attendees remember to drink water throughout the day, often waiting until they're already feeling overheated. That’s when dehydration, the ultimate party crasher, makes its grand entrance.
You know the feeling: that pre-toast brain fog, the dance floor slump, or the nagging headache that tries to ruin your bachelorette party. It’s a lesson we all learn eventually: with age comes hydration wisdom. While 81% of Gen Z agree that hydration becomes a top priority the day after celebrating, that number jumps to 87% for Millennials and hits a staggering 91% for Gen X.
No matter your age, though, you can skip the regret with just a few sips. Packed with 3x the electrolytes of the leading sports drink and 0 sugar, plus eight vitamins and nutrients, Hydration Multiplier® Sugar-Free Ring Pop Cherry is the delicious, juicy boost you need to keep the good times rolling.
Ready to say “YES” to more fun, more flavor, and more unforgettable moments? Our Hydration Multiplier® Sugar-Free Ring Pop Cherry is available now on liquid-iv.com, TikTok Shop, and at major retailers nationwide.
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*Liquid I.V. conducted a quantitative survey from March 24–April 3, 2026, among a national sample of 1,011 U.S. adults. Results have a margin of error of ±3.1 percentage points at the 95% confidence level for the full sample. Subgroup analyses (e.g., by age, gender, region, and wedding-related role) are directional, as margins of error are larger for smaller base sizes.