STEP INTO YOUR SUPERHERO ERA THIS SUMMER WITH LIQUID I.V.® x SPIDER-MAN™: BRAND NEW DAY

For the first time ever, Liquid I.V. is teaming up with Sony Pictures’ Spider-ManTM: Brand New Day as the exclusive functional hydration partner, bringing hydration to Hollywood in our largest entertainment collaboration yet. 

In Spider-Man: Brand New Day, Peter Parker/Spider-Man navigates a new chapter in his life with new demands, and with Liquid I.V., everyday heroes can do the same. By turning ordinary water into extraordinary hydration, we will help you show up stronger, go further and bring your best to the people that count on you. 

Where the Action Starts 

From exclusive co-branded products to an epic fan experience (more to come on that!), and even a glimpse on the big screen, this collaboration is built to show up wherever the action unfolds. Keep your eyes peeled. You might just spot a familiar face stepping in when you least expect it, adding a little extra personality (and hydration) to the story. Every hero needs someone in their corner, and sometimes, the real difference happens behind the scenes… even if it’s not coming from a “guy in the chair.” 

To kick off the collaboration, available today, June 1, we’re introducing limited-edition Liquid I.V. x Spider-Man: Brand New Day co-branded products in two delicious flavors: 

• Hydration Multiplier® Arctic Raspberry — a sweet, juicy raspberry flavor with sugary frosting notes for a delightfully nostalgic experience, infused with spirulina to give it a bold blue hue 

• Hydration Multiplier® Sugar-Free Raspberry Lemonade — a blend of tart lemon and ripe raspberry flavors that taste how summer feels

Inspired by our favorite superhero’s iconic red and blue suit, these limited-edition co-branded packaging flavors are built for those ready to swing into summer feeling their best, and can be found on liquid-iv.com, Amazon, and at select retailers nationwide, including Target, Walmart, CVS, Walgreens, Publix, Kroger, and Meijer.

When Heroes Rise, Hydration Matters 

As Peter Parker/Spider-Man navigates a new chapter in his life in Sony Pictures’ Spider-Man: Brand New Day, Liquid I.V. is here to hydrate the everyday heroes doing the same with science-backed solutions created to hydrate you faster than water alone.  

Although your day may not involve saving the city like Spider-Man… it may still call for energy, focus, and showing up when it matters most. That’s where we come in. 

“With Spider-Man: Brand New Day, we saw an opportunity to connect with one of the most iconic heroes of all time in a way that feels both culturally relevant and deeply human,” said Aaron Jones, Chief Media Officer for Liquid I.V. “At its core, Spider-Man is about rising to meet the moment, and that’s exactly what our brand stands for. Through this collaboration, we’re showing how our science-backed hydration can help everyday people stay ready, push further and show up as their best in the moments that matter most.” 

Spidey Science at Work 

Turns out even a day of fighting villains and web-slinging through Manhattan can work up a serious sweat. We have all been there in some way: you go all in, you say yes to everything, and somewhere along the way, hydration takes a back seat.  

That’s when hydration regret hits. After intense activity or even just long days, (1) 16-ounce glass of Liquid I.V. Hydration Multiplier® Sugar-Free Raspberry Lemonade can help with to replenish the body! 

Liquid I.V., powered by LIV HYDRASCIENCE™, our science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients, transforms ordinary water into extraordinary hydration. Liquid I.V. helps you stay one step ahead so you can keep going, no matter how big the moment gets. 

Fueling Your Everyday Superpower 

Whether you’re navigating packed schedules, chasing big goals, or saying yes to spontaneous plans that turn into something unforgettable, your ability to keep going can be affected by how you hydrate. 

Because being the hero of your own story isn’t about having superpowers…it’s about being ready when duty calls.  

Trust your spidey senses. Trust hydration science. Your superhero era starts now. 

MARVEL and all related character names: © & ™ 2026 MARVEL. Spider-Man: Brand New Day, the Movie ©2026 Columbia Pictures Industries, Inc. and Marvel Characters, Inc. All Rights Reserved.