April 11th, 2020

Liquid I.V. Lands at Target


Our CEO & Founder, Brandin Cohen, at a Target store in Los Angeles.

Hey LIV Fam, we’ve got big news: Beginning today, all three flavors of Hydration Multiplier will be on the shelves at Target stores nationwide!

Earning the endorsement of the world’s preeminent big box store is a true honor for a young wellness company like Liquid I.V. Target’s commitment to quality, efficiency, and affordability have effectively changed the way Americans shop. Their reputation for championing disruptive brands and products that deliver on their promises is the reason discerning customers around the world trust that Target stands for quality. “I got it at Target,” is the modern shopper’s way of proudly sharing their latest discovery. Beginning today, Hydration Multiplier will be one of those discoveries.

“I’ve always loved shopping at Target, and I know so many members of the LIV community do as well!” says EVP of Sales, Ryan Wheeler. “Target has been an incredible partner throughout the launch planning process. The alignment between our brands is perfect, and we’re so excited to bring Liquid I.V. products to Target shoppers nationwide.” 

This launch comes at a time when availability and accessibility are top of mind for consumers. The COVID-19 pandemic has changed the way we shop. Now more than ever, people around the country are counting on Target for all of their essential needs. From groceries and cleaning supplies, to 1,000-piece jigsaw puzzles, finding everything you need in one place is absolutely crucial. During these uncertain times, we want to make it as seamless as possible for you to access the wellness products you trust to care for your nearest and dearest. With the help of Target, Liquid I.V. is proud to make healthy hydration available in store and online. 

“It’s an interesting time to launch in a new retailer, but we’re charging through the darkness and bringing hydration, health, wellness, light, and positivity to the masses,” says CEO & Founder, Brandin Cohen. “If you leave the house and make a Target run for essentials, swing by the Sports Nutrition section and grab some LIV. Hydrate your body… it’s one of the most critical aspects of a strong immune system.” 

Don’t forget to stock up on LIV during your next Target run. Look for all three flavors of Hydration Multiplier in the Sports Nutrition aisle.You’ll also find Liquid I.V. featured in the “Welcome to Wellness” display at 500 Target locations nationwide—a true testament to the importance of staying hydrated to stay healthy. 

Happy shopping, LIV Fam!

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