Run for your why: a Liquid I.V. NYC Marathon sign-up page mockup with a photo-led hero, a content commitment section, and a runner application form.
Liquid I.V.® presentsRun for
your why
20 runners. Any Marathon. Every reason that matters. We cover your full charity contribution up to $5k
- ✓ You hold a charity bib for a marathon taking place in 2026
- ✓ You're based in or training around NYC
- ✓ You're 18 or over
- ✓ You're active on Instagram or Strava and happy to share your journey
Tell us
your story.
We're selecting 20 runners to run a 2026 marathon for a cause they care about, with the fundraising minimum taken off the table. We put real money toward your why so you can focus on what gets you to the finish line: training, nutrition, and hydration.
What's in it
for you.
Every runner we select gets the full weight of the program behind them, from your charity contribution to the content that tells your story.
Your full charity
contribution
We cover your entire charity commitment up to $5k, so you can run for the cause you care about and not the fundraising minimum.
Product, gear
and content
Liquid I.V.® supply, personalized training apparel, and professional content support throughout your training.
A community
moment
A shakeout and coached group run we host alongside the winners and other runners.
The story
you'll tell.
If you're selected, you'll share your journey across roughly twelve weeks of training through to race day. Here's exactly what that looks like so you know what you're saying yes to.
Posts or reels
One on your why and origin, one on a training and hydration moment, one for race day. Each tags Liquid I.V. and uses #RunForYourWhy and #RunWithLiquidIV.
Across the buildInstagram stories
Behind the scenes across training. Recovery, prep, and product in context as you build toward the start line.
OngoingStrava posts
Training proof with product in frame and a mention in the caption. We'll set up a group so you can tag in easily.
OngoingContent capture event
A coached or group run where we produce professional footage. Reshare it and it counts toward one of your posts or reels.
We produce itTraining Interview
Your hero capture. Partway through the build we sit down to tell your story properly: who you're running for, your journey, and how you're fueling and hydrating along the way.
Mid BuildPost-race interview
Once you've recovered, we sit down to talk through your experience: how the run felt, what your why meant out there, and how Liquid I.V. kept you hydrated all the way to the finish.
Race week