INTRODUCING LIQUID I.V.’S IMPACT360 BLUEPRINT™
Creating a sustainable model for corporate impact programs
A scalable, open-source model for brands to embed impact into their business model with purpose - and power movements.
At Liquid I.V., we believe that the most strategic way to create meaningful impact is by creating thoughtful, detailed programming that reflects our values. This is how we came to create the Impact 360 Blueprint – a replicable, open-source model designed to help brands embed purpose into their business strategy.
THE JOURNEY
Built from our experience as one of the first “giveback” wellness brands and refined through years of cultural relevance and community engagement, this framework shows how to scale impact alongside growth.
Liquid I.V. started with a 1-1 product donation model. We began building relationships with partners and learning where we could offer our product, time and resources to positively impact the world. After years of donating our product to meet the needs of people who are dehydrated – we've now reached 56+ countries with over 76 million servings of Liquid I.V. - we decided to take it one step further and address the root cause of hydration: water insecurity around the world and here in the United States.
How can one brand address a global issue? We started with our values – community, collaboration, and ambition to name a few. At Liquid I.V., we believe impact should be accessible, actionable, and sustainable - not performative. We center community-driven solutions and recognize our place as a partner to experts on the ground with long-term solutions.
Given these beliefs, we made the choice to dedicate over 1% of our annual revenue to impact and create a model that invests holistically in the clean water movement.
WHERE WE INVEST
Liquid I.V.’s Impact model invests in:
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The Sector: Raising awareness of the global water crisis through our brand platform.
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The Organizations: Funding water experts across policy, education, and implementation with unrestricted funding and collaborative grants.
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The People: Supporting the wellbeing of clean water leaders through vitality grants, covering essentials like gym memberships, mental health support & more.
“Our Impact360 model is a new blueprint for companies ready to build a legacy in impact. By holistically investing in the movement, the organizations, and the people behind causes, we’re setting a new standard for what business can achieve - and inviting others to support,” Jayce Newton, Senior Director of Impact at Liquid I.V.
OUR DIFFERENCE
This isn’t just about giving back - it’s about investing in true, systemic movements. The Impact360 Blueprint™ goes beyond traditional CSR and one-off grants. It’s a full-circle approach that invests in the movement, the organizations driving it, and the people powering it. The key is incorporating all three pieces.
The results: We've partnered with 21 organizations to reach 828,878 people with clean water impact. Read our latest Impact Report here.
OUR INVITATION
We know this model works, and we’re sharing it to help other brands build their own impact programs - and to raise the bar for what purpose-led business can look like.
Our ask: Use it. Adapt it. Improve it. Join us in creating a new model for Impact that uplifts communities, raises awareness for the movement, and creates lasting change.
To learn more, check out our Global Impact Page and follow along on socials (@liquidiv) for the latest updates.