Celebrating a Standout Year: Liquid I.V.’s 2025 Awards & Milestones

What a year. From Times Square to TikTok, from music festivals to clean water initiatives across the globe, 2025 was a year of big moves and even bigger impact for Liquid I.V. As we wrap up the year, we’re raising a glass (of Liquid I.V., of course) to the milestones that made it unforgettable.

This year wasn’t just about hydration. It was about connection. About showing up in culture in ways that spark joy and conversation. About investing in communities and creating real change. And now, some of the most respected voices in the industry have taken notice honoring Liquid I.V. for creativity, innovation, and impact.

So, grab your favorite stick (Energy Multiplier Sugar-Free Strawberry Kiwi, anyone?), mix it up, and let’s dive into the highlights.

Fast Company’s Brands That Matter

For the first time, Liquid I.V. landed on Fast Company’s 2025 Brands That Matter list a celebration of brands that deliver more than products; they deliver purpose

Fast Company called out the momentum of our 2024 brand refresh and the way we showed up in culture this year: from music festivals and F1 events to our Times Square takeover for I.V. O’Clock, complete with delivery robots handing out hydration in one of the busiest places on Earth.

They also spotlighted our Impact work, including Confluence, which invested $1.89 million across 10 organizations to support sustainable clean water solutions globally, and our Water Is Basic campaign. For us, this recognition is more than an accolade. It’s proof that creativity and impact can go hand in hand.

Anthem Awards: Sustainability & Social Impact

The Anthem Awards honor projects driving sustainability, equity, and social change — and this year, Liquid I.V. brought home two wins:

Gold: Sustainability, Environment & Climate: Campaign – Brand for Water Is Basic, a campaign that generated over 4.5 million TikTok views and became one of our most-loved creative pieces ever.

Bronze: Sustainability, Environment & Climate: Corporate Social Responsibility for Confluence, the heartbeat of our impact efforts.

These awards celebrate more than campaigns, they celebrate the belief that hydration can be a force for good.

BevNET’s Best of 2025: I.V. O’Clock

And then there was I.V. O’Clock. Our Times Square activation wasn’t just a moment, it was a movement. Robots delivering hydration. A takeover that made people stop, smile, and share. BevNET named it one of the Best of 2025, and what makes this extra special? No application. No submission. Just pure recognition of work that made waves.

Here’s to What’s Next

Awards aren’t the goal. Impact is. These wins remind us why we do what we do — and how much further we can go when creativity meets purpose.

To everyone who’s been part of this journey - our team, our partners, and our incredible community - thank you. Here’s to more hydration, more connection, and more impact in 2026.