POST-GAME POWER-UP: LIQUID I.V. TURNS MONDAY AFTER THE BIG GAME INTO NATIONAL REHYDRATION DAY
That post-party crash? Brain fog? Yellow pee? It could be dehydration knocking on the door — and Liquid I.V. is here to answer.
That's why from now on, the Monday after the Big Game will be known as National Rehydration Day. Because hydration recovery is no longer just for quarterbacks or MVPs — it’s for anyone looking to fuel their comeback.
At Liquid I.V., hydration has always been more than a quick fix. It’s the foundation for showing up in life, ready to tackle whatever comes your way. With the launch of National Rehydration Day, we’re marking the official moment when hydration takes center stage, and your bounce-back game becomes stronger than ever.
Hydration Regret Is Real...
The good news: Dehydration isn’t just a “you_”_ problem. In a recent study from Liquid I.V., over 8 in 10 Americans admitted they wish they hydrated better, and over a third confessed they feel the crash when they don’t1. Fact is, dehydration doesn’t just show up after the Big Game — it sneaks in after late nights, long days, and not quite enough sipping of H2O.
But luckily, there’s science to back you up. Powered by our proprietary LIV HYDRASCIENCE™, Liquid I.V.’s science-backed solution delivers the hydration your body needs, faster and more effectively than water alone. Whether it’s post-party, post-game, or just post-long-day, Liquid I.V. is here to help with your hydration recovery.
Let’s Talk Signs: Do You Know Dehydration When You See It?
Here are the top signs that dehydration might be pulling you down:
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Yellow Pee: Spoiler: 59% of Americans check their pee color before flushing (and for good reason).
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Brain Fog, Fatigue, Irritability: Feeling off? Your body’s water tank might be running low.
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Headaches, Nausea, Thirst: These are your body’s SOS signals, yelling for hydration.
When these signs hit, don’t wait — reach for Liquid I.V. and let hydration science do its thing.
Celebrate National Rehydration Day Like A Pro
Hydration doesn’t just happen — you make it happen. And this year, Liquid I.V. is going all in to launch National Rehydration Day by making hydration accessible with exclusive perks and exciting activations nationwide:
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Hydration Delivered with DoorDash: Liquid I.V. is teaming up with DoorDash in key markets to offer free samples of our most-loved Hydration Multiplier**®** Sugar-Free flavors — Green Grape, White Peach, and Lemon Lime — straight to your doorstep. Select orders from participating DashMart locations will include the hydration boost all week long.2
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Hydratrucks Hitting the Road: Electric-powered and fully stocked, Liquid I.V.’s Hydration Nation crew is rolling into San Francisco and Boston with their Hydratrucks — equipped with HOPE Hydration refillable water systems, free samples, and more to help you rehydrate all day long!
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Celebrate From Anywhere: Not in a Hydration Nation city? Don't stress. From now until midnight on Feb. 9, enjoy 25% off your order at Liquid-IV.com, and snag an exclusive gift-with-purchase promo running through Feb. 23.
Why National Rehydration Day Matters
The day after the Big Game often feels like one big foggy pause. But it doesn’t have to. National Rehydration Day is here as a reminder to refuel, reset, and recharge. Whether you’re recovering from all that cheering, shaking off the slump, or gearing up for your next big goal, National Rehydration Day is here to make hydration your winning play.
Don’t forget to share your journey: Post your rehydration moments with #NationalRehydrationDay and tag Liquid I.V. on Instagram (@liquidiv) and on TikTok. And, in case you missed it, catch our first-ever Big Game ad that aired yesterday here.
1 The quantitative survey was fielded January 3–January 11, 2026, among a national sample of 1,004 U.S. adults
2 Offer valid for one (1) 3-ct sample pack of Liquid I.V. Hydration Multiplier® Sugar-Free from participating locations of DashMart, while supplies last. Offer valid through 02/26/26. No minimum order subtotal required. Offer will be automatically applied to eligible orders at checkout. Limit one sample per order. Fees, taxes, and gratuity apply. See further terms and conditions at https://drd.sh/8ONpZP/.