Revving Up Hydration: How Liquid I.V.® is Powering the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX
In the world of Formula 1®, precision, speed, and endurance are more than just requirements—they're the heart of the sport. When the engines roar at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX this May, another element will be at play: faster hydration than water alone. Enter Liquid I.V.®, back again as the race’s first Functional Hydration Partner for a second consecutive year, reshaping the hydration game for elite athletes and everyday enthusiasts.
The Science Behind the Speed
For Formula 1 drivers, maintaining peak performance under intense conditions is a non-negotiable. Drivers are known to lose an average of 4 to 8 pounds of water weight in a single race from the extreme heat and gravitational forces at play. Staying hydrated is a critical component to success, not only for the Formula 1 drivers on track, but for the race weekend attendees as well. Liquid I.V.®’s Hydration Multiplier® breakthrough formula utilizes LIV HYDRASCIENCE™, a science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration. Liquid I.V.® provides hydration that outlasts water, setting everyone up for success to watch and enjoy race weekend.
Beyond the Track: Hydration for All
Hydration isn’t just for the world’s fastest athletes, it’s essential for everyone, every day. Whether you're navigating Miami traffic during busy race weekend, powering through a gym session, or gearing up for a day of back-to-back meetings, hydration with Liquid I.V.® is key. Things like heat or stress deplete our hydration levels, leading to fatigue and sluggishness, and Liquid I.V.® is significantly more hydrating than water alone for up to 4 hours. Liquid I.V.®’s science-backed solution replenishes, making hydration effective and refreshing for all consumers.
A Full-Throttle Experience for Fans
And we’re not just stopping at hydration science for all. Our immersive fan experience at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX starts with the Liquid I.V.® Race House. This exclusive venue promises more than just hydration; it's a sensory experience where fans can indulge in the brand's flavors and functions, all while soaking in the electric Formula 1 atmosphere.
The experience will be made even better with the unveiling of a Limited-Edition ‘Mystery Flavor’ with custom Formula 1 packaging—a nod to the excitement and unpredictability of racing itself. Attendees of the Race House and passersby at the Liquid I.V.® Livery will be able to try it and guess the flavor – with fun, branded prizes up for grabs. The Liquid I.V.® Hydration Multiplier® Mystery Flavor will be available on Liquid-IV.com and TikTok Shop starting 4/30.
Ensuring the fast-paced spirit of Formula 1, Liquid I.V.®’s reach extends far beyond the racetrack, fans throughout Miami will also be treated to hydration touchpoints—from refillable stations to interactive displays—for an energized and connected race weekend experience.
The Future of Hydration
At the intersection of speed, science, and community, Liquid I.V.® is redefining how we view and access proper hydration—not just as an athletic necessity, but as a lifestyle choice. As the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX approaches, we invite fans to join the hydration revolution and enjoy every exhilarating moment of the race, both on-campus and online via Liquid-IV.com. Enter the brand’s first-ever national retail sweepstakes with chances to win an all-expenses-paid trip to Las Vegas in November with two tickets to the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX.
Liquid I.V.® powers your day, supporting your best self on and off the track. Stay tuned for more updates on how to immerse yourself in the Liquid I.V.® experience by following along online at Liquid-IV.com and on socials @liquidiv. Here’s to a race—and a life—well hydrated.